1. Market Share Model

a. Explain attraction model and proportional draw property (1 pt)

b. Fill in the blank below table (1 pt). You need to show your calculation in detail.

c. When do you think the proportional draw property is likely to be violated? (0.5 pt)

d. What would you do to fix this possible violation? (0.5 pts)

(a) (b) (e) (c) Share estimate without new store (d) Share estimate with new store Store A = Eb Xite Draw (C)-(d) , 1 4.70 2 3.30 1 3 4.35 4 (new) 4.02 (a) (b) (e) (c) Share estimate without new store (d) Share estimate with new store Store A = Eb Xite Draw (C)-(d) , 1 4.70 2 3.30 1 3 4.35 4 (new) 4.02