1) Marketing creates value by allowing individuals and organizations to obtain what they want and need. * True False 2) If an exchange is to occur, each participant must be willing to give up something of value to receive something the other has. * True False 3) As long as both a buyer and seller have something of value to exchange, an exchange will take place. * True False 4) Customer satisfaction is a goal of the marketing concept. * False True 11) Among the marketing functions are: * financing, market researching, buying, and selling. comparing performance to standards and correcting performance. O production, distribution, and consumption. recruiting, promoting, and terminating employees. O directing, controlling, and planning