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1. Marketing is often criticized because it creates a consumer need for items they don't actually need. Support or refute this claim. 2. Based on
1. Marketing is often criticized because it "creates a consumer need for items they don't actually need". Support or refute this claim.
2. Based on analysis, could this change based on the industry that is being evaluated? For example, do some industries focusing on creating false needs whereas others focus on the consumer's actual needs?
2. Based on analysis, could this change based on the industry that is being evaluated? For example, do some industries focusing on creating false needs whereas others focus on the consumer's actual needs?
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1 The claim that marketing creates a consumer need for items they dont actually need is a complex one and can be argued from different perspectives Su...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
