1 Marketing research is more than conducting surveys

Explain

2.Explain the difference between product

and marketing orientations/perspective. As a CEO of a

company operating in the automobile

manufacturing industry what orientation will you adopt

and why?

3.Your marketing research company has been asked to help a business understand why their

sales are decreasing. Describe the procedure you should follow to address this research request

and the type of mark

eting research you would recommend

.

4.Describe the situational factors that affect what consumers buy and when

.

5.Whole Foods philosophy is that value means far more than pricing

Explain this statement

Give

some example to substantiate this claim