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1- McDonald's development of country-specific menu items is a response to which component of the marketing environment? a Technological environment b Sociocultural environment c Competitive

1- McDonald's development of country-specific menu items is a response to which component of the marketing environment?

a

Technological environment

b

Sociocultural environment

c

Competitive environment

d

Political-legal environment

2- The teriyaki burger and Ebi Filet-o shrimp sandwich in Japan, along with other culture-specific items such as the pineapple Oreo McFlurry in Colombia and the Chicken McDo with spaghetti in the Philippines, are all examples of _______.

a

services

b

industrial goods

c

B2B purchases

d

consumer goods

3- By customizing its menu offerings to the different countries in which it operatesfor example, by offering the teriyaki burger in JapanMcDonald's provides which type of utility to its customers?

a

Possession utility

b

Form utility

c

Time utility

d

Place utility

4-McDonald's sells its products to consumers in restaurants, sometimes known as "stores." The decision regarding where to sell to consumers corresponds to which component of the marketing mix?

a

Place

b

Product

c

Promotion

d

Pricing

5-Which method of market research does McDonald's use to assess whether new menu products will be popular with consumers?

a

Surveys/questionnaires

b

Blind taste tests

c

Hidden cameras at McDonald's restaurants

d

Keyword searches on social media

Please give explanation also

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