Question
1- McDonald's development of country-specific menu items is a response to which component of the marketing environment? a Technological environment b Sociocultural environment c Competitive
1- McDonald's development of country-specific menu items is a response to which component of the marketing environment?
a
Technological environment
b
Sociocultural environment
c
Competitive environment
d
Political-legal environment
2- The teriyaki burger and Ebi Filet-o shrimp sandwich in Japan, along with other culture-specific items such as the pineapple Oreo McFlurry in Colombia and the Chicken McDo with spaghetti in the Philippines, are all examples of _______.
a
services
b
industrial goods
c
B2B purchases
d
consumer goods
3- By customizing its menu offerings to the different countries in which it operatesfor example, by offering the teriyaki burger in JapanMcDonald's provides which type of utility to its customers?
a
Possession utility
b
Form utility
c
Time utility
d
Place utility
4-McDonald's sells its products to consumers in restaurants, sometimes known as "stores." The decision regarding where to sell to consumers corresponds to which component of the marketing mix?
a
Place
b
Product
c
Promotion
d
Pricing
5-Which method of market research does McDonald's use to assess whether new menu products will be popular with consumers?
a
Surveys/questionnaires
b
Blind taste tests
c
Hidden cameras at McDonald's restaurants
d
Keyword searches on social media
Please give explanation also
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