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1. Meat Substitute Business Company (a Japanese company) has good technology to produce meat substitute using soybean. It is known that the market of the
1. Meat Substitute Business Company
(a Japanese company) has good technology to produce meat substitute using soybean. It is known that the market of the meat substitute is growing but is very competitive especially in the US. Think about Company A's strategy to gain significant market share in the world by considering the following factors;
1) Target markets, consumers
2) Strategy of communications with consumers
3) Partnership covering whole food value chain in expanding business.
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