1. Mercedes is thinking about advertising its cars to college students. Do you think that college students are a viable potential market for Mercedes? Why or why not? (Be thorough with your response)

2. As a marketing consultant for a chain of hair salons, you have been asked to evaluate the kids' market as a potential segment for the chain to target. Write a memo to your client showing your evaluation of the kids' segment against the four criteria for successful market segmentation.