1. Microenvironment are the forces close to a company that affect its ability to serve its customers.

In your opinion, what needs to be analyzed from a Marketplace in its Micro Environment? Explain briefly!

2. Situation Analysis The main thing to do in Digital Marketing is Situation Analysis. Several factors that need to be analyzed include: Customers, Market Analysis, Competitors, Macro Environment, and Internal Review.

In your opinion, why did the 5 factors influence the Situation Analysis being carried out? Give a concrete example that could have happened in the company!