1. Milk Genii Inc., a manufacturer of dairy products, has a state-of-the-art manufacturing facility where the processes of production and packaging are carried out. After packaging, the products are directly sold to customers through the companys outlets located in all major cities. Which of the following marketing channel levels does Milk Genii use in this scenario? A two-level channel A one-level channel A three-level channel A zero-level channel

2.Mojo Marinade, a popular restaurant, creates history by becoming the worlds first restaurant to use lab-grown meat in its dishes. It charges exorbitant prices for its dishes to communicate its exclusivity to customers. Over time, Mojo Marinade keeps reducing the prices of its dishes and attracts customers from different market segments. Which of the following pricing objectives does this scenario illustrate? Partial cost recovery Maximum market share Product-quality leadership Maximum market skimming 3.Which of the following scenarios illustrates the impact of political and legal forces on the marketing environment? With the number of smartphone users on the rise, Taalia Inc., an electronics company, decides to create mobile advertisements for its products in addition to print and television advertisements. After a shoe manufacturing company experiences an increase in demand for its products, it opens retail outlets in several locations. Lianet Ltd. hires a ay individual as its marketing manager in an attempt to encourage diversity in the organization. The raise in the legal drinking age from 21 to 25 in Florida might force marketing managers of alcohol companies to minimize their target market and reposition their offerings. 4.Vatain Inc. is an apparel manufacturer that markets its products based on consumers tastes and preferences. It has introduced several brands to achieve this purpose. Another brand is directed at high-end customers who do not have budget constraints. One brand caters to the fashion-conscious customers who watch out for the latest trends in fashion. Yet another brand is meant to attract customers who value comfort over fashion. In this scenario, which of the following marketing strategies has Vatain employed? Multiple segment specialization Differentiated marketing Single-segment concentration Mass marketing 5.The __________ occurs when the demand for plant and equipment in an organization turns volatile because of the combined effects of the normal year-to-year replacement demand and the need to satisfy an increase or decrease in consumer demand for the organizations products. billboard effect boomerang effect acceleration effect halo effect 6.Ma Chre Inc. is a cosmetics store that has introduced a new range of hair care products. The stores salespeople are being given a high commission for every sale that they make on these products. They are asked to aggressively sell the products and target as many potential customers as possible. In this scenario, which of the following strategies is being employed by the cosmetics store? Brand extension A push strategy A pull strategy Category extension 7. Which of the following statements is true of social marketing programs? They are complex and time consuming. They require an entirely different planning process from what is used for traditional products. They should be executed in a single phase. They usually use a single tactic to achieve their goals.