1. MNL Company is a Chinese cloth manufacturer who is planning to enter the world market soon. They are currently undergoing intensive research and development to improve their product. However, their main problem is that the cloth market faces intense competition, and their brand is still unknown. What pricing strategy do you think the company should use? * a)Price improvement b)Digital pricing c)Price skimming d)Price penetration

2. In 2010, at their Annual General Meeting (AGM), Ford Motors Company presented its revamped strategy to its shareholders. The new strategy involves producing a new product line of urban cars, which are small and fuel-efficient. As agreed during the AGM, the company will stop distributing dividends for two fiscal years to finance the new strategy.What type of financing will Ford Motors Company use to implement the new strategy? * a)Equity Financing b)Getting a loan c)Retained profits d)Selling shares

3. Karim is on his first day at work at ABC Company. His manager, Mrs.Sarah, wants to familiarize him with the organizational structure of ABC Company. What would be a simple and helpful way to explain the structure to him? * a)Describing the structure verbally b)Showing him the organizational chart c)Providing a list with tall the employees and their positions d)Organizing office visits to all employees and managers

4. Karims Company is facing some financial problems related to liquidity. They do not have enough cash available to cover their due payments . They are searching for a way to raise money without having to pay any extra interest. What do you think is the best way to raise capital in this case? * a)Selling the office building and renting it back b)Declaring bankruptcy c)Selling the companys main factories d)Borrowing money from the bank

5. Fattal Group has different sets of products that include electronics, medical equipment, and fast-moving consumer goods. Their medical equipment division includes a wide array of well reputable brands that are used by hospitals, doctors, and other medical practitioners.Fattals medical division is an example of market segmentation considering: * a)Socio-economic group b)Pilots c)Trends d)Location

6.Mr. Karim started running a new restaurant a few months ago. Since then, his major focus was on reducing waste, increasing production level, and lowering costs. In his opinion, service quality and employee satisfaction were not a priority compared to cost reduction. After a few months, his employees became exhausted, and he lost many of his customers. Mr. Karim is being: * a)Selective but not productive b)Productive but not selective c)Effective but not efficient d)Efficient but not effective

7. Sarah is the HR manager for the East side division of Pepsi & Co. She needs to recruit a senior accountant to work in the production department. As a first step, she sends a notice of the opening to all Pepsi & Co. divisions in the United States to see if there is anyone willing to apply for the job.This is a form of: * a)Job analysis b)None of the above c)Job requirements d)Internal recruitment

8. Sarah is the Marketing manager at an airline company. She was assigned by her manager to conduct a research to investigate about customers opinions and suggestions. Sarah will most likely do: * a)Primary research b)Secondary research c)Tertiary research d)Ordinary research