1. Most people use measurement in their daily lives. a. True b. False

2. The idea of assigning numbers can be helpful in: a. allowing statistical testing b. facilitating easier communication c. Both a and b d. None

3. The appropriateness of the raw data being collected depends directly on the scaling technique used by the researcher. a. True b. False 4. Which of the following scale has assignment property? a. Nominal b. Ordinal c. Interval d. Ratio e. All of the above f. None of the above 5. The interval scale possesses all of the below properties, except: a. Assignment b. Order c. Distance d. Origin e. All of the above f. None of the above 6. The origin property refers to a numbering system where zero is the displayed or referenced starting point in the set of possible responses. a. True b. False 7. Which among the following is not comparative scaling technique? a. Paired comparison b. Rank order c. Constant sum scale d. Q-sort e. Stapel scale 8. Which among the following is not a noncomparative scaling technique? a. Likert b. Stapel c. Semantic differential d. Rank order e. None of the above 9. Respondent characteristics such as intelligence, education does not have any affect the test score. a. True b. False 10. Validity refers to scale consistency over a period of time. a. True b. False