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1. M&S Trkiye'nin ciddi bir konumlandrma sorunu olduu aikr. Uygun (doru) a ne olmaldr? Marka mantras, b. Marka konumlandrma ifadesi? 2. M&S iin bire bir
1. M&S Trkiye'nin ciddi bir konumlandrma sorunu olduu aikr. Uygun (doru) a ne olmaldr? Marka mantras, b. Marka konumlandrma ifadesi? 2. M&S iin bire bir pazarlamay nasl uygulardnz? 3. M&S'nin Vakko ve Beymen'e kyasla parite ve farkllk noktalar nelerdir? 4. Marka bilinirliini artrmak iin ne tr ikincil marka armlarndan yararlanrdnz? 5. M&S'in fiyatlandrma politikas tketici fiyat algs ile uyumamaktadr. Doru fiyatlandrma stratejisi ne olmaldr? Ltfen aklayn
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Managerial Accounting Tools for Business Decision Making
Authors: Jerry J. Weygandt, Paul D. Kimmel, Donald E. Kieso
7th edition
978-1118334331, 1118334337, 978-1119036449, 1119036445, 978-1119036432
