1. Next, explain, from the business's side, how a company would plan to buy material and create product stock to supply to a specific subculture, not knowing how many units will be demanded. Hint: Use the business buying decision process model to help with your decision. A subculture I am apart would have to be the softball group. I have played since I was nine-years old, it has made a change in my life by keeping me on the right track. Many companies such as Rawlings, Mizuno, Nike, and Wilson have marketed to me. These companies have marketed to me, simply being that the products they sell make it possible for me play. These companies sell cleats, gloves, batting gloves, pads, clothing, equipment, etc. These companies/ businesses may market to other subculture suches as football, basketball, baseball, volleyball, and any other sport. These companies produce products that are beneficial to subculture that pertains to sports, or working out