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1 Normal 1 No Spac... Heading 1 Heading 2 Title 4 Replace Select Dict aph Styles LUGDUUID Editing Voic Read chapter 3 in your text

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1 Normal 1 No Spac... Heading 1 Heading 2 Title 4 Replace Select Dict aph Styles LUGDUUID Editing Voic Read chapter 3 in your text book. Answer the following questions: 1. Is it more accurate to report market share in units or dollars? Why? (3 marks) I will say both are accurate to report market share because if a firm competes in market where price points are relative similar between brands, there will be little difference between unit relative market share and dollar relative market share. 2. Use the Samsung mini case for the GALAXY Gear smart watch to complete the table below: (12 marks) a. Describe using target market dimensions (demographics, psychographics, geograpbics, behavior, etc.), Samsung's target market for each "type of market" (potential, available, qualified, target) b. Calculate Samsung's market size for each "type of market" (potential, available, qualified, target). Provide a number Type of a. Samsung market description b. Samsung market size Market (demographics, etc.) (provide a number) Potential Available Qualified Target D. Focus no 99 . 1 Normal 1 No Spac... Heading 1 Heading 2 Title 4 Replace Select Dict aph Styles LUGDUUID Editing Voic Read chapter 3 in your text book. Answer the following questions: 1. Is it more accurate to report market share in units or dollars? Why? (3 marks) I will say both are accurate to report market share because if a firm competes in market where price points are relative similar between brands, there will be little difference between unit relative market share and dollar relative market share. 2. Use the Samsung mini case for the GALAXY Gear smart watch to complete the table below: (12 marks) a. Describe using target market dimensions (demographics, psychographics, geograpbics, behavior, etc.), Samsung's target market for each "type of market" (potential, available, qualified, target) b. Calculate Samsung's market size for each "type of market" (potential, available, qualified, target). Provide a number Type of a. Samsung market description b. Samsung market size Market (demographics, etc.) (provide a number) Potential Available Qualified Target D. Focus no 99

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