1. Now that you have read both Chs. 3 & 4, do you believe the external environment or the internal environment is more important to firm performance? Explain your answer. [Note: You need to select one or the other.) 2. Explain the five criteria that allow a firm to have a sustainable competitive advantage using the VRINO model. Are the criteria independent of one another or interdependent? Explain. 3. Identify a company that you believe has a sustainable competitive advantage (SCA). Use the criteria in #2, to justify why you believe it has an SCA. 4. Now that we have covered all aspects of SWOT, perform a SWOT analysis for the company you currently work for or worked for in the past. Based on the analysis, what recommendations would you give the owners or executives of the company? 5. The author of your textbook used Circuit City as an example of a company that suffered from core rigidity. Explain what core rigidity is. Then select a company other than Circuit City (or any others mentioned in the text) that suffered from core rigidity and describe either how the company was able to overcome the rigidity, or why it went out of business because of it. 1. Now that you have read both Chs. 3 & 4, do you believe the external environment or the internal environment is more important to firm performance? Explain your answer. [Note: You need to select one or the other.) 2. Explain the five criteria that allow a firm to have a sustainable competitive advantage using the VRINO model. Are the criteria independent of one another or interdependent? Explain. 3. Identify a company that you believe has a sustainable competitive advantage (SCA). Use the criteria in #2, to justify why you believe it has an SCA. 4. Now that we have covered all aspects of SWOT, perform a SWOT analysis for the company you currently work for or worked for in the past. Based on the analysis, what recommendations would you give the owners or executives of the company? 5. The author of your textbook used Circuit City as an example of a company that suffered from core rigidity. Explain what core rigidity is. Then select a company other than Circuit City (or any others mentioned in the text) that suffered from core rigidity and describe either how the company was able to overcome the rigidity, or why it went out of business because of it