(1 of 10) Brand valuation is one way to measure brand equity. (2 of 10) Variability means that: Services are difficult to standardize. Services are consumed at the time of delivery. A service cannot be stored. (3 of 10) Identify correct statements: Select Answer(s): Generic products are sold without a specific brand name House brands are used only for virtual goods A national brand is owned by a manufacturer (4 of 10) A brand typically has Select Answer(s): Brand signage Brand symbol Brand breadth Brand colors (5 of 10) Brand ownership can be: Individual Corporate Co-branded