1. On the 3 market strategies(Licensing,Franchising and JointVenture) highlighted and discussed. Provided that you have a business of your own, what strategy will you most likely to pursue? Why? Elaborate your answer.

2. Explain the importance of having Strategic Alliances in a business.Of the 5 given attributes of Global Strategic Partnership, in your own view, what do you think is the most important one? Why? Elaborate your answer.

3. On starting a business,if you have to choose between offering a product and rendering services for profit, what would you choose? Why? Explain your preference and elaborate on the advantages.

4. What would you consider to be the most important reason why companies should strategically build their own brand? What do you consider a strong brand? How is it attained by the business?

5. On your own point of view, what do you consider the better approachin Pricing? Focus on affordability or command a higher price for great return? Is it based on the product you are offering? Elaborate and provide an example/s in your answers.

6. Discuss the importance of strategic product distribution of business.In your own view, does having an alternative distribution channel benefit a business or is it competing with other sales distribution channels (e.g., digital distribution and vs agency, face to face sales)? Explain your answer.

7. Do you consider Marketing more as an expense or a strategy? Explain your answer/s by providing examples.

8. Do you consider the sales approach and after-sales service to be of equal importance? If not, which is more important? Explain your answer.

9. Which is better for you,Direct Marketing or Mass Marketing?Explain your answer.

10. Briefly discuss Porter's Five forces model. It is proven that all forces are essential in business competition but in your opinion, which do you consider has the most impact in the business? Why? Explain your answer.