1. Online retailing accounted for $143.2 b in 2005, an increase of about 20% for the year. 65% of internet users have purchased something online. Amazon has led the march as a pure play online retailer innovating online retailing, eBay has also helped blaze the trail. More recently traditional retailers have reacted to the new medium and become major players, being able to integrate their offline stores with their online presence. Walmart.com and Target.com have higher current rates of growth than both Amazon and eBay. What benefits do retailing organizations achieve when they go online? 10