$1.$ Organizational design case

Watch the following video about the Modern$-$Shed Company and use your knowledge of organizational design to answer the questions that follow.

Transcript

Scott, the sales and marketing manager, says that Modern$-$Shed is insulated from what$$s going on in the general marketplace. Part of the reason for this is Modern$-$Shed$$s structure. By using afunctional structure, Modern$-$Shed is able to:

Manufacture standardized products that can be sold at lower prices

Create dual lines of authority throughout the organization that respond to marketplace changes

Bring positions in$-$house so work can be more closely monitored and controlled

Easily expand and contract the company without assuming increased financial risk