1. OTAs have caused many hotels to lose control of their inventory and pricing, and this has eroded not only profitability but also brand equity. Unlike hotels, airlines have not suffered from the same problems. (20 points) Why are the airlines in a different position? If you were a hotelier, what strategies would you use to overcome this problem? The strategies I would use to overcome this problem would be 2. What are some of the operational advantages and disadvantages of using technology in the creation of experiences? (10 points) 3. After overlapping the mask pattern with the original QR code, we got the following one. Answer the following questions. (20 points) a. According to the decoding mode indicator, what is the type of decoding? (Is the message Numeric encoding, Kanji encoding, or Byte encoding?) b. What is the message length? c. What is the second and third message information? d. If the first message info needs to be revised to lowercase "v", please update the following QR code. A#4 TIM302 :