1. Our market research team-Katelyn Rogers, Samta Jain, and myself-has found that viewers expect more interactive TV from many sources: our viewer labs, focus group research, and interviews of dozens of industry experts. 2. Data indicates that TV shows should have a far more interactive component-that's what our survey respondents are saying. 3. In addition to these survey results, we ve found that viewers expect more interactive TV from many sources: in our viewer labs, with focus group research, and with interviews of dozens of industry experts. 4. I really think we're entering a very exciting time. We have so many directions we can take to make our programming more engaging and entertaining with an interactive component. 5. If you recall from last meeting. Sam really started enjoying the interactive component of the shows once he tried. Well, we ve found many TV viewers are like that Once they experience it, they want it. 6. In this survey. TV viewers under 40 indicated they use mobile devices often while watching TV. 7. In our last meeting. Jake was really excited about the possibilties for interactive programming. I feel this way as well. and our data backs up the fact that there's a demand for it. 8. A lot of people really want the interactive component much more once they've experienced it. 9. This research indicates that mobile device use while watching TV is quite common among respondents under 40. 10. TV viewers want more interactive shows-that's what this research indicotes. 2. Data indicates that TV shows should have a far more interac 3. In addition to these survey results, we've found that viewers focus group research, and with interviews of dozens of industry 4. I really think we're entering a very exciting time. We have so n and entertaining with an interactive component. 7. In our last meeting. Jake was really excited about the possibilitie backs up the fact that there's a demand for it. 8. A lot of people really want the interactive component much more 9. This research indicates that mobile device use while watching TV 10. TV viewers want more interactive shows-that's what this researc 1. Our market research team-Katelyn Rogers, Samta Jain, and myself-has found that viewers expect more interactive TV from many sources: our viewer labs, focus group research, and interviews of dozens of industry experts. 2. Data indicates that TV shows should have a far more interactive component-that's what our survey respondents are saying. 3. In addition to these survey results, we ve found that viewers expect more interactive TV from many sources: in our viewer labs, with focus group research, and with interviews of dozens of industry experts. 4. I really think we're entering a very exciting time. We have so many directions we can take to make our programming more engaging and entertaining with an interactive component. 5. If you recall from last meeting. Sam really started enjoying the interactive component of the shows once he tried. Well, we ve found many TV viewers are like that Once they experience it, they want it. 6. In this survey. TV viewers under 40 indicated they use mobile devices often while watching TV. 7. In our last meeting. Jake was really excited about the possibilties for interactive programming. I feel this way as well. and our data backs up the fact that there's a demand for it. 8. A lot of people really want the interactive component much more once they've experienced it. 9. This research indicates that mobile device use while watching TV is quite common among respondents under 40. 10. TV viewers want more interactive shows-that's what this research indicotes. 2. Data indicates that TV shows should have a far more interac 3. In addition to these survey results, we've found that viewers focus group research, and with interviews of dozens of industry 4. I really think we're entering a very exciting time. We have so n and entertaining with an interactive component. 7. In our last meeting. Jake was really excited about the possibilitie backs up the fact that there's a demand for it. 8. A lot of people really want the interactive component much more 9. This research indicates that mobile device use while watching TV 10. TV viewers want more interactive shows-that's what this researc