1. Our study of consumer behavior is about B2C not B2B. True False 2. When we examine influences on consumer behavior at the individual level, we include A. perceptions B. learning C. attitudes. D. motivations E. all the above 3. When examine the extemal influences on consumer behavior, we include A. cultural B. cross-cultural C. regioneighborhood D. family/friends E. all the above 4. Is the term lookalikes a standard term marketers use in consumer marketing? A. Yes B. No 5. IOT is the A. industrial organization for trade b.invasive online threat c. internet of things d. internet of trade e. none of the above 6. We live and work in a global economy. True False 7. Our business sub-contracts some work we need to do to another company, in the next town, because they do quality work for less $$$$$ than we do, that is called A. offshoring B. auditing C. ROI D. outsourcing E. all the above 8. Our business sub-contracts some work we need to do to another company in the Philippines because they do quality work for less $$$$$ than we do, that is called A. outsourcing B. ROI C. ERA D. LMT E. offshoring 9. Mass marketing is dead - RIP. Marketers focus on specific A. WOM B. target groups C. buying centers D. trade groups E. channels 10. are groups of our customers, best to worst. They are combinations of four to five or more attributes that help us target our marketing. A. muggles B. packs C segments D. herds E. congregations 11. One common mistake in marketing is talking at the target group instead of trying to develop relationships. True False I . 12. Target groups, our best customers, are combinations of four to five or more attributes/variables. The key variable is usually a A. demographic B gorgon C. psychographic/lifestyle/attitude. D. nanofilm 13.. Age, gender, income, are examples of A. psychographies 8. graphics C. demographics D. Positioning 14. LGBTQ, vegan, living off the grid, are examples of variables A funks B. demographics c. phase D. psychographic/lifestyle E. all the above 15. If we read the textbook carefully, should we try to learn who our best (most profitable) customers are OR move forward casting a wide net to all possible customers? A. most profitable B. cast a wide net c. none of the above D. A+B+C 16. One marketing strategy we learned about in the textbook is .. This strategy means all products are focused on one segment, all marketing as well A differentiation B concentration Cundifferentiated D. multi-segment 17. Another marketing strategy we studied in the textbook has a focus on one very large segment- very old school and rarely practical today. This is A. concentration B.multi-segment C. undifferentiated D. concentration 18. Another strategy we studied in the textbook nerves two or more segments, with mixed strategies to target och segment appropriately. A undifferentiated B. concentration C.multi-segment D. Skynet 19 is the process of selecting, organizing and interpreting sensations into a meaningful whole A. Concentration B. Perception C. Abjection D. Attention E, all the above 20. Advertising and PR are still Industries but there is more cooperation than back in the day a really ten industries b. separate c A+B d. all the above e, none of the above 21. Chris Anderson helped focus attention in advertising on very profitable market segments at the end of the demand curve A. pinhole B. surgical C. niche d. nice 22. There are over two billion folks on Facebook, so our customers must be there True False 23. Targeting small profitable marketing segments is an application of the a key concept in modern marketing A. Einstein maga B. Ogilvy algorithm c. Pareto Principle 24. is the process of selecting organizing, and interpreting sensations into a meaningful whole. A. Feeling B. Perception C. Poristalsis D. Payback E. none of the above 25. means to focus mental energy on an image, task, etc. A. Feeling 8. Perception C. Attention D. all the above E. none of the above 26. When we feel a the textbook says the textbook rays we have a response in our mouth, sars, nose, eyes, touch to environmental stimuli and the transmission of our response to the brain. A phase B. sensation C. snure D.shazam E none of the above 27. Marketers need to learn what our best ountomers look for and respond to information regarding our product A true B. false 28. Marketers need to learn where our best customers look for and respond to information regarding our product A false Bra 29. Retailers design the surroundings of stores to help us want to buy products in that location A metaphysical 8. physical C. ontological D. none of the above 30 is the added value a brand name brings in addition to the functional quality of the product A. Brand essence B. Brand cine C. Brand equity D. Brand ago 31. We post the equivalent of our resume en the key social media channel for 828 marketing AFB B. SA C. Alibaba D. Linkedin E. M-Pesa 32 Customer's consistent purchase of a brand and/or product over time is brand A addiction B. absolution C. affiliation D. loyalty E.marriage 33. The concept of in marketing is the customer who helps recruit new customers for us with their enthusiasm for our products/services. A recruiter B. buying center C. director D. specialist E. evangelist 34 are consistent inclinations/feelings, positive or negative, that people have toward other people, place, things, products, idens, etc. - mental states and part of who we are A. Addictions B. Altitudes C. Affiliations D. Magas E. all the above 35 - 37 The traditional model of attitudes includes the following three components: 35 what we think we know A Loyalty B. Affective C. Behavioral D. Cognitive E none of the above 36. our feelings about it A Loyalty B. Affective C. Behavioral D. Cognitive 37 how we respond with words, actions A Loyalty B. Affective C.Behavioral D. Cognitive all the above 38 motivation is an appeal to reason and logic. A Loyalty B. Affective C. Behavioral D. Cognitive E. Rational 39 motivation is an appeal to feelings, Impulses A. Loyalty Affective C. Behavioral D. Cognitive E. Emotional 40. What is ? It is the sum of an individual's Inner psychological attributes. A karma B. psychosis c. personality D. Behavioral E. Cognitive 41. What are It is research to assess consumer lifestyles to find meaningful segments groups to target for marketing campaigns. A cognitive B affective a. behavioral D. psychographics E ethnicity 42. The is the sum total of an individual's feelings and beliefs about him herself. A. cognitive B. affective C. self D. behavioral 43. Marketers constantly study how the above psychological concepts influence our purchase E.ego behavior. A true B. false 44. Do marketers believe what the VALS survey shows them about what various target groups believe about different products? A. No B. yes 45. Can a website stoer us to a brick and mortar store? A yes B.no C only on weekdays D. only on weekends 45. Are reviews from real customers useful content for our small business website? A. gross B. yes c.no D.A.C 47. The textbook teaches us there is a consumer decision process is the first step the perception of a need for something? A gross Bno C yes D. none of the above 48. The decision process for high involvement and low involvement products is pretty much the same A no Byes C none of the above D. no such concepts in the textbook 49. The textbook teaches us that part of the consumer decision process is searching for and considering affomative solutions to our need. A. falso B. true 50. Is post-purchase consideration/evaluation part of the consumer decision process? No Yes Congratulations, you completed the main part of the test. Be sure you answered all questions. Next are the extra-credit questions. Be sure to answer all of these questions or there will be a zombie apocalypse. 51. advocatos men getting manicuros. A. Seinfeld B. Steve Harvey CJZ D. Bono 52 learned a lot from the Ritz-Carlton hotel. A Tim Cook & Mark Zuckerberg C. Steve Jobs D. B Gatos dishwashing liquid is used to clean birds who are covered with oil when oil wells leak A. Lysol B. Palmolive C. Down D. Generic 54. Did Nicole S. tol George Lopez about some very unusual positive customerfan foedback? A yes 53 B. no Best wishes for a fun and productive weekend Remember to have fun and study