Question
1) Outline the key steps you would use in the Prospecting process you might use to attract new clients to Scott, Bruce & Douglas. Discuss
1) Outline the key steps you would use in the Prospecting process you
might use to attract new clients to Scott, Bruce & Douglas. Discuss one
or two key deliverables at each stage in the process. (8 Marks)
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
