1. palmer luckey's backers were early adopters who enjoyed becoming part of the development process

a) true

b) false

2. content marketing is intended to attract potential buyers by building a strong brand reputation through online content, including:

a) direct mail

b) blogs

c) electronic billboards

d) Tv commercials

3. when mark zuckerberg (founder of facebook) tried the oculus rift designed by palmer luckey, he was convinced that the virtual reality headset was "the future." he was wearing the headset in a facebook office, but he felt as if he was in another universe. he imagined that he was in an abandoned castle in the mountains with snowflakes falling on him. he turned his head and found himself staring at an ugly human or animal figure sprouting lava. his comment was, "wow, that was pretty awesome."

The 9,500 backers who contributed money to Palmer Luckey's Kickstarter campaign were beneficial in all the following ways except:

a) provided valuable feedback to the Oculus team

b) enjoyed communicating with each other in an Oculus team

c) became cheerleader for the company promoting the product and building brand awareness

e) loaned the company money as needed

4. how much did mark zuckerberg (founder of facebook) pay for oculus?

a) nothing, he backed out of the sale

b) $10 million

c) $3 million

d) $20 million

5. which of following is not a reason palmer luckey offered his "do-it-yourself" kit to 9,500 kickstarter campaign backers:

a) to let them assemble the virtual reality headgear themselves

b) to bring inn a steady steam of needed-cash

c) to engage them as cheerleaders for the company,promoting the product and building awareness

e) to solicit feedback from them