1. Peek in any new parent's diaper bag and you are likely to find diapers, a change of clothes and a bag of Cheerios. a. Why do Cheerios appeal to the target market of parents? (2 pts) b. What stage is Cheerios in of the product life cycle and why do you think so? (2 pts) c. Cheerios is manufactured by General Mills. Identify the product item, a product line and product mix for General Mills. (6 pts) 2. Go to the IdeaConnection website. Choose one of the products found on the site you think will succeed and explain why, using concepts from chapter 10 and/or 11 (6 pts). Provide a rich description of the potential target market(s) for this product. (4pts)