1. PESTEL Analysis - min. 3 countries 2. Alternatives evaluation model Trollion operates in the accounting field which is estimated at 400 billion dollars a year and is mostly conducted with conservative methods using outdated technologies. Company product description: Trulion's system allows for quick entry of PDF, Excel and text documents as well as handwritten documents, reading them using NLP (natural language analysis) based systems and generating accounting reports, insights and identifying information gaps to prevent mistakes and increase transparency. The software scans company contracts, and knows how to extract and translate the relevant accounting data and, combined with AI-based mechanisms, turn them into valuable information for customers. The company appeals to finance managers and accounting firms, and enables significant efficiency in their work while saving long hours reading and organizing many and complex financial reports. Trulion currently employs over 60 people, in the development center in Israel and in the offices in New York