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1. Pick 8-10 key ratios from all categories. What ratios are most important for southwest airlines and united airlines industries. 2. Gather Data for southwest

1. Pick 8-10 key ratios from all categories.

What ratios are most important for southwest airlines and united airlines industries.

2. Gather Data for southwest airlines and industry using FactSet recommend 5 years

3. Analysis of Data

How has each ratio changed over time?

How does each ratio compare to industry norms?

How does each ratio compare with key competitors?

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