1) Pick a company of your choice that you are interested in learning more about which has expanded into the global market (ex. Ford, Ikea, Mondelz) .

2) Summarize what the company does, including what products they make or the services they offer.

3) Explain what their competitive advantage is.

4) In your own opinion discuss what other market segments they could pursue for their target audience and why.

5) Discuss any global marketing opportunities that the company is engaged in. What do you think would be the benefits and challenges of these efforts?