1. Pick a large, well known video advertisement/commercial 2. Focus on the advertisement NOT the company 3. brief detailed report and answer is to include thefollowing analysis: a. Ad name, link to advertisement/commercial, product/service featured b. Identify the target market and segments that the advertisement is marketing to c. Positioning of the product/service in the commercial relative to the competition d. Objectives the ad is trying to achieve e. Ad effectiveness and why f. Your emotional/behavioral response to the ad