1. Pick a Nation/City that has a struggling brand image.

(a) Briefly state the situation of your selected place

(b) Could you suggest how the selected Nation/City can promote themselves to build a better brand identity? (Consider brand love, new direction or even any other characteristic such as terminology, emotion, brandpersonality, inverse origin effect etc.)

(c) Name a business that has been affected by it and how.

2. Luxury branding is gaining popularity due to an increase in urbanization and middle-class population. Consider a luxury brand of your choice and,

(a) Identify how its brand identity is depicted through the 7 factors depicting the power of a luxury brand.

(b) Use the luxury segmentation model to showcase where you would place the brand (which quadrant and why)and;

(c) Compare with the positioning triangle if the brand is actually placed as a luxury brand or as a premium or fashion business.

3. Based on the previous luxury brand of your choice, is there an impact from counterfeiting? Is this a good impact or a bad impact? Briefly explain.

4. Choose a retail brand of your choice and identify its brand identity by using the identity prism(6 facets of symbolic actions and approaches). If this is a retail 'product' brand consider what type of retail products(based on the 4 generations)the brand use? OR if you consider this retailer as a corporate brand what type of corporate branding would you identify it as(week 4)?

5. What is the difference between Digital Marketing and Digital Branding? Give an example of Digital Branding.

6. Select a digital brand you are familiar with and assess its online presence. Consider the 5S's and suggest if the brand requires any improvements, if so what are they? (it would be best if you make a suggestion rather than stating 'no changes required').