1. Please Answer the Questions: Difficulties building teams, relationships and seeing the big picture are among reasons given in a study that describe why:

A. 18% of top performers tend to leave a company

B. 40% of executives fail within the first 18 months

C. Fashion products tend to have flat performance in the first 12 months

D. Imports have overtaken domestically produced goods

2. Primary demand is the point where a consumer is aware of a category of offerings and has an interest in potentially taking an action. The next step for a firm is to:

A. Generate secondary demand by lowering prices to become the cost leader in the market.

B. Generate secondary demand, where they differentiate their offering from competitors.

C. Generate secondary demand by raising prices to ensure maximum revenue.

D. Generate secondary demand by performing an assessment of supply chains.