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1- Please describe the investment factor in your own words. Give an example, in your own words. 2- The newest major factor, the profitability factor,

1- Please describe the investment factor in your own words. Give an example, in your own words.

2- The newest major factor, the profitability factor, has also been applied in mutual fund construction. Describe the profitability factor in your own words.

3- Why might the momentum effect be difficult to capture, if you were to personally trade stocks? (Critical thinking question.)

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