1. Please identify the major competitive factors (at least three) in the market that drive the industry competition. Please focus on the industry that your group chose (1 pt): - Market growth and market structure - Cost structure (economies of scale) - Entry and exit barriers -Product differentiation Please identify the major competitive behaviors of the industry that your group chose and discuss them (1 pt): -Price competition - Product/service differentiation -Marketing advising -Innovation

1. Please identify the major competitive factors (at least three) in the market that drive the industry competition. Please focus on the industry that your group chose (1 pt): -Market growth and market structure -Cost structure (economies of scale) -Entry and exit barriers -Product differentiation Please identify the major competitive behaviors of the industry that your group chose and discuss them (1 pt): -Price competition -Product/service differentiation -Marketing advising -Innovation -Market power (consolidation)