Question
1. Ploughman's turnaround of LEGO did not go well. One of the things that he did was to hire talented designers in cities like Milan.
1. Ploughman's turnaround of LEGO did not go well. One of the things that he did was to hire talented designers in cities like Milan. In what way was this move problematic for LEGO's performance?
2. What should LEGO do bout the board-game decision? Give at least two reasons for each position (pros & cons), and make an argument for why they should launch the game or not.
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Retailing Management
Authors: Michael Levy, Barton Weitz, Dhruv Grewal
9th Edition
0077512375, 9780077512378
