1 point 2) Which marketing management concept is concerned with aligning company goals to satisfying customer needs and wants better than the competition? a. Selling concept b. Social marketing concept c. Production concept d. Marketing concept 3) Coca-Cola has committed to environmental sustainability. It focuses on 1 point O a. developing new packaging b. decreasing the amount of money, they spend on advertising. O c. widening their distribution around the world O d. changing the taste of their soft drinks. 13) For Marketers reference groups have three important implications, point Which of the following is NOT a part of Marketing implication of Reference groups? O a) They decide which products consumers must buy Ob) They affect an individual's aspiration levels O c) Their norms either constrain or stimulate consumer behaviour d) They are the individuals who influence the behaviour of others so Marketers must analyse them 8) To segment a marketplace, we need to determine if we are segmenting point B2B or B2C. When segmenting B2B, which one of the following is used? O a Size of the firm in terms of dollar sales O b. Status in the industry O c. Size of the firm in terms of physical locations O d. ALL of the above are used 20) 15) Business marketers are challenged using the buying centre model because of the a) need to deal with the higher level officers of the organization in the decision- making process o b) necessity of including product feedback from all management levels in the organization O c) need to learn about all the participants and their relative influence on the decision d) large number of participants required for the model to work effectively 14) To say that a market segment is measurable means that the segment's To can be measured O a) size and purchasing power O b) profit margin O c) marketing program O d) accessibility I polm 9) When done well. positioning maps can be a very useful tool. Which one of the following is TRUE about completing a positioning map? a) We only prepare one positioning map, even if we have many different buyer groups that are different O Price and quality are used as axis labels and we include every business selling our products in the map O c) Price and quality are never used as the axis labels but we do include every business selling our product in the map d) To get the best result from a position map analysis we must use the two most important features to each buyer group when defining a positioning map