1 point Marketing to subcultures becomes stereotyping when we: Assume that everyone in a subculture consumes the same way Design products that will appeal to a specific subculture Target marketing efforts specifically toward a subculture Use marketing messages that speak directly to the cultural values of a subculture a 30.0 2 1 point Ascribed status means that consumers: Physically move into a social class Work their way into a social class Buy their way into a social class Are born into a social class Marry someone in a different social class