1 points Save An Direct mail advertising and mail-order selling grew and increased due to what event? government rural-free mail delivery the development of motion pictures the advent of public schooling the invention of the printing press the invention of the automobile 1 points Save Answer me The marketplace has become saturated with competing products and the number of new customers is reduced while the industry sales reach a plateau. What stage in the product life cycle is this? http Me Se: revitalization growth decline Pe maturity Wh introductory Mec whe adv plan 1 points Save Answer The purpose of defining media strategy falls under which media-planning activity? to translate marketing and advertising objectives and strategies into goals that media can accomplish to determine what to communicate through ads to determine which broad class of media best fulfills the criteria to translate media goals into general guidelines that will control the planner's selection and use of media to compare and select the best media within broad classes, using predetermined criteria 1 points Save Answer The purpose of defining media strategy falls under which media-planning activity? to translate marketing and advertising objectives and strategies into goals that media can accomplish to determine what to communicate through ads to determine which broad class of media best fulfills the criteria to translate media goals into general guidelines that will control the planner's selection and use of media to compare and select the best media within broad classes, using predetermined criteria