1. POSITIONING STATEMENTS

Prepare positioning statements that clearly identify the image of the companies' services in the market in relation to its target market, the market in general, and the competition.

2. POSITIONING MAP

prepare a positioning map for your companies' services in relation to the four main competitors

Banyan Tree Hotels and Resort

Shangri-La Hotel and Resort

Phuket Arcadia Beach Resort by Hilton

Amanpuri Resort

Label each axis with parameters that are important to the purchase decision of consumers for your product, noting that price is rarely one of these primary decision-making variables. Clearly identify each competitor as well as your own product.