Question
1. Possible solutions that minimise the problems caused by intangibility include all of the following except... a)The use tangible cues. b)Strategically select and train public
1.Possible solutions that minimise the problems caused by intangibility include all of the following except...
a)The use tangible cues.
b)Strategically select and train public contact personnel.
c)Creating strong organizational image.
d)The use of the physical environment.
e)The use of the servicescape.
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
