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1. PPC ads on a SERP: A. Generate more traffic than organic SERP links. B. Cost significantly more than organic SERP links. C. Are considered

1. PPC ads on a SERP: A. Generate more traffic than organic SERP links. B. Cost significantly more than organic SERP links. C. Are considered more reliable, so they receive more clicks. D. Require regular monitoring, just like organic SERP links.
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1. PPC ads on a SERP: A. Generate more traffic than organic SERP links. B. Cost significantly more than organic SERP links. C. Are considered more reliable, so they receive more clicks. D. Require regular monitoring, just like organic SERP links

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