1. Pratt and Whitney of USA manufactures the liquid hydrogen-fueled rocket engine used in the Atlas, Titan, and Delta launch vehicles made by Lockheed-Martin and Boeing. These rockets are then sold to space agencies of many countries for use in deploying communication satellites. These transactions are examples of: a. the circular flow of products.

b. market dynamics.

c. global organizational markets.

d. organizational clusters.

e. market elasticity principles.

2,Sun Microelectronics custom-orders processors, chips, and circuit boards for Suns desktop, server, and storage products. Sun doesnt make any of its microelectronic gear itself. Sun contracts the work to outside manufacturers, who in turn rely on components from their own subcontracted suppliers. These 150 suppliers

involved in making and delivering Sun products have adopted mutually beneficial objectives and strategies that give Suns customers value for their money. Suns method of doing business is an example of a: a. double-deals.

b. mutual interests.

c. restricted access.

d. supply partnerships.

e. quid pro quo situations.

3. CPW is the food industrys first __________ designed to be a global business. It joined the cereal manufacturing and marketing capability of one organization (General Mills) with the distribution clout of the other organization (Nestl) to generate efficient channel functioning capabilities.

a. dual distribution partnership

b. multi-channel distribution

c. cooperative distribution channel

d. strategic channel alliance

e. bilateral trade agreement

4.Which method of b2b pricing is being adopted when the firm sets its products price as determined by the standardized channel of distribution for such products?

a. Standard markup pricing

b. Cost-plus-percentage-of-cost pricing

c. Customary pricing

d. Experience curve pricing

e. Bundle pricing

5.SAP Enterprise Resource Planning (ERP) Software is a complicated and expensive systems-integration business application used by many of the Fortune 1000 companies to link their supply chain members. When promoting

the product, SAP must be aware of how _____________ affect(s) which promotional elements should be used. a. the complexity of the product

b. the ancillary services needed to use the product

c. the financial risks associated with making such a major purchase

d. the risk of making a company more vulnerable to hackers

e. all of the above