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1. Primer Electronics is a start-up with about 2-sales representatives. The company has a solid product line but knows that to remain competitive it must

1. Primer Electronics is a start-up with about 2-sales representatives. The company has a solid product line but knows that to remain competitive it must continue recognizing opportunities for new products and services. The firm has not developed a systematic way for its sales staff to report new ideas. Suggest some ways that Primer can record and protect the ideas of its sales representatives.

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