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1. Procter & Gamble is an example of a company using ain) __________ strategy. The company produces innovative new products in Cincinnati and then transfers
1. Procter & Gamble is an example of a company using ain) __________ strategy. The company produces innovative new products in Cincinnati and then transfers them wholesale to local markets. international transnational localization domestic global standardization 2. Which scenario is an example of the production function ofthe value chain? Sicily's Italian Foods Corp. is training and motivating its employees at a seminar. Robertson Manufacturing designs a new sectional sofa. Fast Track Auto is advertising its new SUV on television. Morning Grains Cereal is researching consumer needs with a focus group. A store clerk at Trendy Tops rings up a customer's order at the cash register. 3. Which scenario demonstrates the concept of opportunism in a strategic alliance? The Kent Corporation achieved a first-mover advantage in the strategic alliance with Bristol Corp. When the two companies formed a strategic alliance, they agreed to share all costs associated with sales and marketing. When The Burger Barn entered into a strategic alliance with Mitchell Foods, it allowed the company access to licensing information. Kent & Sons Builders made a strategic alliance with Jordell Manufacturing to take advantage of local factor endowments. Swenson Group wanted to make a strategic alliance with Miller Corp. in order to steal technology so it could become a front-runner in the industry
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