1) Product or Service innovation is focused mainly on the social culture within the organization and how employees interact with each other in the firm - and its main aim is to develop a strong organizational culture

True

False

2) Recently, Google CEO asked employees to provide feedback and ideas about how to make different processes in the organization more effective and efficient to boost productivity. This is an example of the ambidextrous approach to technology innovation.

True

False

3) Choose the option that isNOT relevant to the research that was behind the advancement of the horizontal coordination model that we studied under the topic of product/service innovation:

		Having a large top management team
		Placing the R&D, marketing and production departments close and ensuring their collaboration
		Boundary spanning to understand outside technological advances that can be used by the firm in developing new products
		Close monitoring of customer needs by the marketing department and conveying of these needs to the R&D and production department

4) Change/innovation in organizational culture is focused on changing the attitudes, expectations, beliefs, and behavior of employees

True

False

5) Strong coordination, information exchange and collaboration among the R&D, marketing, and production departents is very important for innovation to succeed

True

False

6) Strategy and Structural innovation/change is related to the administrative domain and management practices of a firm. As such, it can include changes in organization structure, strategic management, policies, reward systems, labor relations, accounting and budgeting systems etc.

True

False

7) Which of the following actions of the leaders is NOT important or relevant for implementing change/innovation in the organization's culture

		Leaders can ignore employee's feedback and instead focus only on their own ideas for how to bring about change/innovation in the organizational culture
		Leaders must reinforce the value and importance of innovation/change that is being sought in the organization's culture
		Leader must create clear vision and strategy for how the innovation/change in organizational culture will be brought about
		Leaders need to create 'change management teams,' and provide them resources and training for successfully managing the change process

8) Although innovation is a buzz word for succeeding in today's dynamic environment, it is not easy to implement. In fact, a lot of times good innovative ideas may not work out well in the market.

True

False

9) The emergence of the 'pen-drive' which allowed users to easily tranfer their virtual data from one system to another resulted in the pen-drives almost entirely replacing the CDs and DVDs that were used before the pen-drive to transfer such data. This example, where a new and innovative product ends up replacing an existing product, is an example of 'disruptive change and innovation'.

True

False

10) Innovation refers to the adoption of an idea or behavior that is new to the organization's industry, market, or general environment.

True

False