1. Production Concept

Production concept expresses that customers will favor products that are generally accessible and not very expensive. Achieving high efficiency in production, low cost as well as distribution on a mass scale is the usual focus of the managers. This sort of business orientation is efficient in developing nations where buyers are more attracted in getting the product than its attributes.

For instance, the local mobile handset producing organizations produce them at a lower cost than the branded companies. Thus, consumers in these countries would buy the handsets produced locally rather than the branded ones.

2. Product Concept

The product concept recommends that shoppers will favor items that have better quality, performance and attributes instead of an ordinary product.

Two organizations which stand separate from the crowd when we discuss the product concept are Apple and Google. Both of these organizations have strived hard on their products and offer rich, ground-breakingas well as different application products and individuals are passionate about these brands.

One issue which has been connected with the product concept is that it may additionally direct to marketing myopia. Hence, organizations need to consider developments and traits sincerely and give precedence to consumer needs.

3. Selling Concept

The selling concept basically reflects the possibility that customers won't buy enough of the organization's products unless comprehensive promotional as well as selling endeavors are undertaken by it.

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