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1. Propose a budget for a marketing campaign of a new consumer product in your country. Research in appropriate detail to present a realistic budget.
- 1. Propose a budget for a marketing campaign of a new consumer product in your country. Research in appropriate detail to present a realistic budget. (500 words, +/- 10%)
- 2. Based on the budget you proposed in question 1, assess your proposal and analyze the causes of problems/shortcomings in the budgeting process. (1100 words, +/- 10%)
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Management and Cost Accounting
Authors: Colin Drury
8th edition
978-1408041802, 1408041804, 978-1408048566, 1408048566, 978-1408093887
