1. Provide a summary of typical individuals, companies, and organizations that are likely prospects for your product/service offering as described in the market profile you prepared. Ask yourself such questions as: (1) How old would these customers be? (ii) Where do they live? (iii) What types of activities would they participate in? (iv) What primary benefits are they looking for in my product or service? Think of as many relevant questions as possible. 2. How many of the prospective customers you have described as good prospects are in your trading area? 3. Describe how you feel these prospective customers would go about deciding whether to purchase your product/service rather than a competitor's offering. Would these potential customers be principally concerned with price, convenience, quality, or some other factor? 4. (a) How often would prospective buyers purchase your product or service? Daily? Weekly? Monthly? Other? (b) Where would they look for it or expect to buy it? What kind of seasonal or other patterns are likely to influence sales? (c) How will holidays or other special events effect sales patterns within a month? A year?