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1. Provide an example of a celebrity endorsement. Briefly describe or include an image of the example. (1 point) 2. Discuss the source credibility of

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1. Provide an example of a celebrity endorsement. Briefly describe or include an image of the example. (1 point) 2. Discuss the source credibility of the spokesperson in terms of BOTH expertise and trustworthiness. These are distinct concepts. Make sure you understand the difference before posting. (1 point) 3. Was this a good choice for the company to choose to represent their brand? Explain why or why not and support your response with detail. ( 1 point)

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