1. Provide an overview for the planned marketing activity which must include: a. What is the goal of the activity? b. Why was the activity selected? C. List the promotional objective(s) you intend to achieve (e.g. awareness, promoting demand, etc.) and describe marketing opportunities which can be used for these. d. Which planning or organisational documentation was used to inform the activity (reports, previous activities financial statistics, etc.)? e. What is the overall marketing direction within the organisation (if this exists)