Question
1. Provide an overview of what actions marketers should consider when developing the evaluation process for an advertisement. 2. Select any three advertisements of your
1. Provide an overview of what actions marketers should consider when developing the evaluation process for an advertisement.
2. Select any three advertisements of your choice. Identify the objective(s) each appears to be attempting to accomplish and then propose which message-testing methods you would use to test the effectiveness of each advertisement.
3. Discuss the different advertising development testing techniques.
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
